Sales leadership training built for real-world challenges.

This live sales leadership training course supports sales managers and leaders in developing practical leadership skills that drive performance, accountability, and motivation.

Course Details

Next date

Friday 19 June 2026

Time

13:00–16:00

Location

Studley Castle Hotel, Studley (Warwickshire)

Full joining details provided after booking.

Sales leadership training course led by Luke Daniel
Sales leaders taking part in a workshop session

Why sales teams struggle without strong leadership

Many sales leaders are promoted based on performance, not leadership training.

They are expected to coach, motivate, manage performance, and handle difficult conversations without structured support.

Sales leadership training focuses on bridging the gap between managing tasks and leading people effectively.

The impact of unclear standards and direction

Participants typically leave with:

  • Greater confidence in leading salespeople
  • Practical coaching frameworks
  • Clearer use of KPIs and performance data
  • Improved ability to manage difficult conversations
  • Stronger sense of direction and standards

The emphasis is on usable leadership behaviours, not theory.

What You'll Achieve

  • Leading salespeopleGreater confidence in leading salespeople
  • Coaching frameworksPractical coaching frameworks
  • KPI usageClearer use of KPIs and performance data
  • Difficult conversationsImproved ability to manage difficult conversations
  • Direction and standardsStronger sense of direction and standards

Developing practical leadership capability

This is a live, in-person sales leadership training session.

Practical leadership frameworks

Structured approaches for leading teams

Real-world scenarios

Discussion based on practical situations

Reflection on challenges

Addressing current leadership challenges

Content is relevant for both developing and experienced leaders.

Ready to develop your leadership skills?

Book your place

Results from teams who developed this skill

"Incredibly useful and thought-provoking session. Engaging, sensible, got people thinking and working."

Richard Cook, Managing Director, Shirley Aquatics

First office and support staff within 9 months

WLV Heating grew from no formal sales training to opening their first office and hiring support staff.

See more client results

Course structure and delivery

Date

Friday 19 June 2026

Time

13:00–16:00

Location

Studley Castle Hotel, Studley (Warwickshire)

Full joining details provided after booking.

Studley Castle Hotel in Warwickshire, venue for Luke Daniel Sales Training courses

Want deeper, long-term improvement?

This course provides focused leadership development in a live setting.

For ongoing leadership coaching, accountability, and progression across the year, the Sales Training Programme offers a structured alternative.

Live Course Benefits

  • Small group, focused leadership training
  • Intensive live session format
  • Practical leadership exercises

Who this training is designed for

This course is for:

  • • Sales managers and team leaders
  • • Aspiring sales leaders
  • • Experienced leaders refining their approach

This course is not for:

  • • Those looking for generic management theory
  • • Individuals not currently involved in leading people

Explore this skill in depth on the Sales Leadership Skills page.

Frequently Asked Questions

Book your place

If you want to strengthen your impact as a sales leader, the next step is to book your place.