Sales and negotiation training for stronger deal control.
This live sales and negotiation training course helps sales professionals combine effective sales execution with confident negotiation to protect value, manage pricing discussions, and move deals forward.
Course Details
Friday 20 March 2026
13:00–16:00
Studley Castle Hotel, Studley (Warwickshire)
Full joining details provided after booking.
Where sales conversations lose control
Many deals stall or lose value at the negotiation stage.
Sales conversations may be strong early on, but confidence drops when pricing, concessions, or terms are discussed.
Sales and negotiation training focuses on bridging the gap between selling value and negotiating outcomes.
The impact of weak negotiation confidence
After attending this course, participants typically:
- Handle price pressure with greater confidence
- Protect margins without damaging relationships
- Create clearer next steps during negotiation
- Maintain control through the closing stages
The focus is on practical improvement, not theory.
What You'll Achieve
- Price confidenceHandle price pressure with greater confidence
- Margin protectionProtect margins without damaging relationships
- Clear next stepsCreate clearer next steps during negotiation
- Closing controlMaintain control through the closing stages
Combining sales execution with negotiation skill
This is a live, in-person training session with a practical emphasis.
Sales-negotiation alignment
Connecting sales conversations with negotiation outcomes
Value-led negotiation
Practical techniques for protecting value
Real-world scenarios
Discussion based on actual deals
Participants work through situations they recognise from their own deals.
Ready to sharpen your negotiation skills?
Book your placeResults from teams who developed this skill
"Developed a realistic and measurable mental framework. Overcame fear of calling prospects."
Vineet Negi, BDM, SMC Corporation (UK)
£15,000 salary increase in 5 months
Vineet Negi built a structured approach to negotiation and earned a significant pay rise through improved confidence and skill.
See more client resultsSession structure and delivery
Date
Friday 20 March 2026
Time
13:00–16:00
Location
Studley Castle Hotel, Studley (Warwickshire)
Full joining details provided after booking.
Want deeper, long-term improvement?
This course provides focused improvement in sales and negotiation skills.
For ongoing development, reinforcement, and accountability across the full sales process, the Sales Training Programme offers a structured long-term option.
Live Course Benefits
- Small group, focused training
- Intensive live session format
- Practical negotiation exercises
Who this training is designed for
This course is for:
- • Sales professionals involved in pricing and negotiation
- • Account managers managing value-based deals
- • Teams seeking better control of late-stage conversations
This course is not for:
- • Those looking for academic or theory-heavy negotiation models
- • High-pressure or aggressive sales environments
Explore this skill in depth on the Sales Negotiation Skills page.