Question 1

Do I need prior negotiation experience to attend?

Accepted Answer

No. The course is designed for both those new to negotiation and experienced professionals looking to refine their approach. Content is structured so everyone can engage at their own level.

Question 2

Will this help me negotiate without dropping my price?

Accepted Answer

Yes. A key focus of this course is learning how to protect value during negotiations. You will learn how to handle price pressure, reframe conversations around value, and maintain your position with confidence.

Question 3

Does the course cover both sales and negotiation skills?

Accepted Answer

Yes. The session addresses how selling and negotiation skills work together. You will learn how to sell effectively so that negotiations start from a stronger position, and how to negotiate without damaging the relationship.

Question 4

Who is this live course for?

Accepted Answer

This live course is designed for business owners, sales professionals, and sales leaders who want to improve how they approach real sales conversations. It's suitable for people who are actively involved in selling and want practical guidance they can apply immediately.

Question 5

What will I be able to do after the session?

Accepted Answer

After the session, you'll leave with clearer thinking around your sales approach and practical ideas you can apply straight away. You'll also have the opportunity to speak directly with Luke, ask questions specific to your situation, and understand what further training or support might be appropriate for you or your business.

Question 6

What will be covered during the course?

Accepted Answer

The session focuses on practical sales skills relevant to the topic of the course. This includes clear frameworks, examples, and guided discussion designed to help you approach sales conversations more confidently and consistently. All content is grounded in real-world selling rather than theory.

Question 7

Is this course delivered in person or online?

Accepted Answer

This course is delivered in person.

Question 8

Where is the course held and what time does it run?

Accepted Answer

The course takes place at Studley Castle. Full timings and arrival details will be confirmed by email after booking.

Question 9

Do I need prior sales experience?

Accepted Answer

No. The course is suitable for both experienced sales professionals and those earlier in their sales journey, including business owners who sell as part of their role. Content is structured so that attendees can engage at their own level and take value from the session.

Question 10

What should I bring or prepare?

Accepted Answer

You don't need to prepare anything in advance. We recommend bringing a pen and a notepad so you can capture ideas and notes that are relevant to your own situation.

Question 11

What happens after I book?

Accepted Answer

Once you've booked your place, we'll be in touch by email to confirm the details of the course and what to expect on the day.

Sales and negotiation training for stronger deal control.

Course details

What's included

Where sales conversations lose control

The impact of weak negotiation confidence

Combining sales execution with negotiation skill

Sales-negotiation alignment

Value-led negotiation

Real-world scenarios

Results from teams who developed this skill

Session structure and delivery

Want deeper, long-term improvement?

Who this training is designed for

This is for you if…

This is not for you if…

Frequently Asked Questions

Built for application, not theory

Book your place