Prospect
Find and start conversations with people who could genuinely benefit from what you do.
Sales training for business owners
Get better at sales without becoming someone you're not.
You're good at what you do, and you care about the people you work with. Sales should feel like an extension of that, not a performance.
We'll help you build the confidence and practical skills to have better conversations and grow your business in a way that feels right to you.
Wherever you're starting
You don't have to start from scratch. Or pretend it feels easy.
When sales conversations happen in fits and starts and follow-up slips, winning work can feel inconsistent. It can be hard to know where the next useful conversation will come from.
Perhaps you love your work but feel uncomfortable selling it. You worry about being pushy, hesitate to follow up or find it hard to talk about price. You want to win work without feeling you've talked someone into something.
Or perhaps you're already comfortable selling, but want more consistency. You'd like to understand what makes a good conversation work and build an approach you can repeat, rather than relying on instinct each time.
Sales should not mean putting pressure on people or pretending to be someone else. Sales is about helping people.
Meet Luke
Practical help from Luke Thompson
You do not have to pretend selling feels easy. There's room to ask questions, talk honestly about what feels difficult and find an approach that makes sense to you.
Luke's background spans business development, telesales, field sales, sales management and senior sales leadership. He brings that practical experience to his work with business owners.
His approach is about understanding what's happening in your business and helping you work out what to do differently.
A simple way forward
Three steps to a more helpful approach to sales.
Rethink sales
Start with Sales Psychology and Beliefs. Explore how you think and feel about selling, and what it means to help rather than pressure people.
Develop your skills
Use PACE: Prospect, Assess, Convert, Execute. Build practical skills for starting conversations, understanding needs, explaining your value and following up.
Apply what you learn
Put your skills to work in your business. Develop customer relationships through Account Management and use the available group support to talk through questions.
The membership
Join the Sales Growth Programme.
£97/month
A sales learning membership for owners of small businesses across the UK, with an online training library, live training, group support, community and resources to help you apply what you learn.
Join the Sales Growth ProgrammeWhat you're working towards
Better conversations. A way forward that feels like you.
The aim is to feel more confident starting conversations, clearer about the value of your work and more consistent in following up. To grow your business while looking after the people you work with. These are things to work towards through learning and practice, not guaranteed outcomes.
Why it matters
Helpful conversations are worth having.
When you keep putting off a conversation or a thoughtful follow-up, someone who could benefit may never understand how you can help. Opportunities can drift and sales can stay inconsistent. You do not need to pressure anyone, but avoiding sales altogether can leave useful work unexplored.
Start with the foundation
Sales Psychology and Beliefs
Before working on what to say or do, it helps to look at how you think and feel about selling. If you believe following up is bothering people, or that discussing money makes you pushy, even useful advice can be hard to put into practice.
Sales Psychology and Beliefs is the foundation of the approach. It's about recognising those assumptions and developing a more helpful view of sales, while staying true to your values.
From there, PACE gives you a practical structure for the conversations and actions that follow.
Put it into practice
A clearer approach to sales with PACE
Prospect, Assess, Convert, Execute. Four connected parts of the sales process to help you see what needs attention and approach it more thoughtfully.
Assess
Ask useful questions, listen properly and understand whether you can help.
Convert
Explain your value clearly and help people make an informed decision, without pressure.
Execute
Follow up thoughtfully, work through concerns and agree clear next steps.
Beyond the sale
Account Management
Helping people doesn't stop when they become a customer. Account Management builds on PACE by focusing on the relationships you already have.
Stay in touch, understand how your customers' needs are changing and look for useful ways to keep supporting them. The focus is on looking after the relationship, not simply finding the next thing to sell.
Looking for sales consultancy?
Sales consultancy is a separate service from the Sales Growth Programme membership.
Explore sales consultancyKeep learning
A little understanding can change the next conversation.
Explore the Sales Skills Hub for ideas and guidance to help you think about sales differently and develop your approach.
When you're ready
Get better at sales. Keep being you.
Join the Sales Growth Programme for £97/month to work on your sales confidence and practical skills, with learning and group support.