Free training & resources

Better sales start here.

Free training, tools and practical guidance to help you sell with more confidence, in a way that feels like you.

Start here · Free recorded training

Ask for the business. Without feeling like you're being pushy.

An honest look at the part of selling that can feel hardest. Join Luke for a seven-part, on-demand recording of his live 2025 training on asking for business with confidence, while staying true to yourself.

Get access to the workshop

Join free training emails with immediate workshop access. Separate promotional emails are optional.

Luke speaking at a podium while attendees sit around tables at a training session
A moment from Luke's in-person training. Photography: Sarah Haywood.

Coming soon

More ways to find your confidence.

These resources aren't available yet. Here's what's planned.

  • Coming soon

    PDF checklist

    Sales Confidence Checklist

    A future checklist to help you reflect on your sales conversations and where you'd like to feel more confident.

    Not available yet.

  • Coming soon

    Self-assessment

    What's Holding Back Your Sales?

    A future assessment to help you explore what feels difficult about sales and where to focus your attention.

    Not available yet.

An attendee's hands making handwritten notes during a training session
Space to listen, reflect and make notes. Photography: Sarah Haywood.

Keep learning, at your pace

You don't need a different personality. Just a place to start.

If you'd rather start with a little reading, the Sales Skills Hub brings together ideas and practical guidance for your next sales conversation. Take what feels useful and think about how it fits your business.

Explore the Sales Skills Hub