P
Prospect
How the business creates the right opportunities.
Control question
Do you know where your next good opportunities are coming from?
Sales Control implementation programme
Sales Growth Programme for Business Owners Who Want Control Over Future Sales
Identify the sales bottleneck costing you control, improve one measurable sales metric, and build a repeatable process around that area in the first 90 days.
Programme Plus is not generic sales training. It is structured sales coaching and implementation support for owner-led businesses that want to make sales more visible, measurable and predictable.
The Diagnostic comes first so the recommendation is based on what your business actually needs.
Positioning
This is not generic sales training.
Most business owners do not need more theory.
They need to know where sales are leaking, why deals are stalling, what should be measured and which part of the sales process should be fixed first.
The Sales Growth Programme is built around Sales Control. That means we identify the bottleneck creating the most uncertainty, improve one measurable sales metric and build a repeatable process around that area before expanding across the wider sales system.
The goal
The goal: control over your sales future
The dream outcome is not simply to feel better at sales.
It is to stop second-guessing where next month's sales will come from.
Sales Control means more clarity over how opportunities are generated, managed, converted and closed. It gives the business owner a clearer view of what is working, what is leaking and what needs to happen next.
Sales should not feel random.
- No more second-guessing next month's sales.
- No more rollercoaster months.
- No more deals vanishing from the pipeline without a clear reason.
- Less stress around sales.
- More clarity over what to fix first.
- More consistency in follow-up and deal progression.
- More predictability in how sales activity turns into revenue.
- More confidence before hiring, investing or scaling.
The real issue
Why sales feels random without control
Sales feels random when the process is not visible.
A business may be working hard, creating conversations, sending quotes and following up opportunities, but still lack a clear view of where control is being lost.
The issue may sit in how opportunities are created.
It may sit in qualification or discovery.
It may sit in how value is presented.
It may sit in follow-up, objections or next-step control.
The point is not to fix everything at once. The point is to identify the bottleneck that is costing the business the most control.
The framework
PACE shows where control is being lost
PACE is the diagnostic framework used to identify where the sales process needs attention first.
A
Assess
How the business qualifies, discovers needs and understands buyer motivation.
Control question
Do you know why a buyer would move forward, why they might not and whether they are genuinely qualified?
C
Convert
How the business presents value, proposals and solutions.
Control question
Do your sales conversations and proposals clearly show why the buyer should act, why now and why with you?
E
Execute
How the business follows up, handles objections, controls next steps and closes.
Control question
Do you know what happens after interest is created, and can you control the next step instead of hoping the buyer comes back?
The first step
Start with the Sales Control Diagnostic
The Diagnostic comes before the programme recommendation.
It reviews the sales process across Prospect, Assess, Convert and Execute, then identifies the biggest Sales Control Bottleneck, visible revenue leakage indicators, PACE strengths and weaknesses, the first measurable KPI to improve and the recommended first 90-day focus.
The prospect receives a personalised Sales Control Audit Report.
This means the recommendation is based on what is actually happening in the business, not a generic assumption.
Currently complimentary for selected applicants applying for the next Programme Plus intake. Standard value: £350.
The implementation route
Programme Plus implements.
If the Diagnostic shows that structured implementation is the right next step, Programme Plus is the recommended route for most business owners.
Programme Plus is designed to help you identify the bottleneck costing the business the most control, improve one measurable sales metric and install a repeatable process around that area in the first 90 days.
Over the rest of the programme, the work expands across the wider sales system so the business gains more control over how opportunities are generated, managed, converted and closed.
The first 90 days
Your first 90 days: the Sales Control Sprint
The programme is 12 months, but it is not positioned as taking 12 months to work.
The first 90 days are designed to create the first major sales control win.
In the first 90 days, we identify the core bottleneck in your sales process that is costing you the most control. We build a focused action plan around it, improve one measurable sales metric, and install a repeatable process so you know exactly how to manage that one area moving forwards.
First 30 days: Rapid Implementation Sprint
- Identify the bottleneck.
- Complete the Sales Control Diagnostic.
- Select the correct PACE pathway.
- Agree the measurable KPI.
- Assign the right training.
- Begin implementation.
First 60 days: measure progress
- Review movement in the agreed KPI.
- Remove implementation barriers.
- Adjust the action plan.
- Create measurable improvement in one core sales control metric.
First 90 days: install the process
- Build, test and begin using a repeatable process around the bottleneck.
- Create the first major sales control win.
- Establish the rhythm for managing that area moving forwards.
The full journey
Why the programme runs for 12 months
The first 90 days focus on the bottleneck creating the most uncertainty. The remaining nine months expand control across the wider sales system.
Months 1 to 3
Sales Control Sprint
Identify the first bottleneck, improve one measurable KPI and install the first repeatable process.
Months 4 to 6
Sales System Expansion
Review the first bottleneck, identify the next control leak and strengthen another part of the sales process.
Months 7 to 9
Sales Consistency Phase
Turn improvement into rhythm through stronger follow-up, better pipeline review, clearer accountability and more consistent sales behaviours.
Months 10 to 12
Sales Scale Phase
Review the wider system, identify what can be delegated or documented, and prepare the business to keep sales control as it grows.
Every 90 days
Quarterly Sales Control Reviews
Every 90 days, progress is reviewed before the next recommendation is made.
Review first. Recommend second.
Each review looks at:
- Where you started.
- What improved.
- Which KPI moved.
- What process was installed.
- What was learned.
- Where the next bottleneck exists.
- What the next 90-day focus should become.
Low friction by design
Built for busy business owners
Programme Plus is designed to reduce complexity, not add more noise.
You do not need to rebuild your whole sales process overnight. We focus on the area costing you the most control first.
Most of the work happens inside sales activity you are already doing.
This is not about giving you more to do. It is about making the sales activity you already have to do more effective.
- Short 8 to 12 minute training modules.
- Only assigned modules linked to the bottleneck.
- Monthly 1:1 coaching.
- Weekly 3-minute Sales Control Check-Ins during the first 90 days.
- Simple action steps.
- Minimum viable actions for busy weeks.
- Templates and support documents.
- Quarterly Sales Control Reviews.
- Practical application to live sales situations.
Levels of support
Choose the right level of support
Sales Growth Membership
£97/month
Membership teaches. It does not implement.
Self-led training and group support.
- Online PACE Training Library.
- Monthly PACE Live Training.
- Sales Control Clinic.
- Templates and resources.
- Session recordings.
- Community access.
Sales Growth Programme Plus
£397/month
Programme Plus implements.
Personalised implementation, accountability and coaching to help the business owner gain control over the sales bottleneck creating the most uncertainty.
Everything in Membership, plus:
- Personal onboarding.
- Sales Control Diagnostic review.
- Personalised PACE pathway.
- 90-Day Sales Control Sprint.
- Monthly 1:1 coaching.
- Weekly 3-minute Sales Control Check-Ins during the first 90 days.
- Quarterly Sales Control Reviews.
- Agreed sales control KPI.
- Tailored implementation support.
- Practical documentation.
- Repeatable sales process installation.
Sales Growth Partner
£997/month
Growth Partner accelerates implementation.
Deeper implementation, faster support and more direct commercial involvement from Luke.
Best for:
- Sales teams.
- Live opportunities.
- Pipeline reviews.
- Commercial strategy.
- Leadership support.
- Faster implementation.
- Consultancy-level involvement.
Protection based on fit and commitment
Your First 90 Days Are Protected
Programme Plus is designed to create clarity, confidence and control without making unrealistic promises. This protection is based on fit, commitment and implementation. It is not a revenue guarantee.
30-Day No-Quibble Fit Guarantee
Programme Plus is a 12-month programme, but the first 30 days are covered by a fit guarantee. If the client completes onboarding, attends the first coaching session and genuinely feels the programme is not right for them, they can leave with no further payments due.
90-Day Sales Control Promise
If the client fully commits to the first 90 days, attends coaching, completes check-ins and takes the agreed actions, but does not feel they have gained greater clarity, confidence and control over the bottleneck being addressed, Luke will personally complete an additional Sales Control Review and produce a further 30-day implementation plan at no additional cost.
This is not a revenue guarantee. It does not guarantee more sales, leads, ROI or specific financial outcomes.
Quarterly Programme Plus Intake
Programme Plus is limited to up to 5 new clients per quarter.
The reason is simple. The first 90 days are hands-on.
Each Programme Plus client receives personal onboarding, a Sales Control Diagnostic review, a personalised PACE pathway, monthly 1:1 coaching, weekly 3-minute Sales Control Check-Ins during the first 90 days and a Quarterly Sales Control Review.
I am taking up to 5 new Programme Plus clients this quarter so I can personally support each business through their first 90-Day Sales Control Sprint.
The current £397/month rate applies to this intake. Pricing will be reviewed before the next quarterly intake.
Commercial experience, not theory
Proof that practical sales control can change how sales feels
100+
Professionals Trained
96%+
Measurable Improvement
£20m+
Revenue Influenced
91%+
Programme Retention
100%
Would Recommend
These examples are not guarantees. They show what can happen when sales becomes more structured, practical and measurable.
Is this for you?
Who Programme Plus is for
Programme Plus is for business owners who have a proven offer, existing sales activity and a real desire to make sales more predictable. It is a strong fit if:
This is for you if…
- Sales feel too unpredictable.
- You want more control over future revenue.
- You are unsure where sales are leaking.
- You are too involved in every sale.
- Quotes, proposals or opportunities go quiet.
- You want to improve one measurable sales metric first.
- You are willing to take agreed actions between coaching sessions.
- You want implementation support, not just more information.
This is not for you if…
- You have no proven offer.
- You have no current sales activity.
- You want Luke to do all selling for you.
- You want guaranteed revenue, leads or ROI.
- You want a quick motivational course.
- You are unwilling to track activity or review progress.
- You are not ready to take agreed actions.
Next step
Apply for a Sales Control Diagnostic
Choose a time for your Sales Control Diagnostic. This is a structured diagnostic for business owners who want to identify where their sales process is costing them the most control.
The Diagnostic is currently complimentary for selected applicants applying for the next Programme Plus intake. Standard value: £350.
The next step
Start by finding the bottleneck.
Before trying to fix everything, identify the part of your sales process costing you the most control. Apply for a Sales Control Diagnostic and receive a clearer view of what should be improved first.
Currently complimentary for selected applicants applying for the next Programme Plus intake. Standard value: £350.