B2B Sales Consultancy

Sales Consultancy for Teams

Most businesses have been given advice before. Good sales consultancy goes further than recommendations. It identifies what is genuinely getting in the way of performance and puts practical structure in place to improve it.

This is not detached strategic advice. It is practical commercial support, built around your team, your sales process, and the results you actually need to move.

No obligation. A short conversation to understand your situation.

100+

Professionals Supported

96%+

Measurable Improvement

£20m+

Revenue Influenced

100%

Would Recommend

Trusted by sales teams across the UK

The commercial frustrations that drive a consultancy search

When a Sales Director or Managing Director looks for consultancy support, it is usually because something specific is not working. The activity is there. The results are not.

Sales activity is there. Results are inconsistent.

The team is making calls, attending meetings, and working the pipeline. But conversion rates vary too much across individuals and the numbers are not reliable enough to forecast on.

Managers are firefighting, not developing their people

Sales leaders are spending most of their time on deals, not on people. Coaching is happening reactively, if at all. The team is not improving at the rate the business needs.

Advice has been given before but nothing has changed

Previous training or consultancy provided recommendations. Some of it made sense. But without proper implementation support, the behaviours never shifted. The same problems resurfaced.

Leadership has no clear picture of what to fix first

There are several things that could be improved. But prioritising them without a clear diagnostic is difficult. Time and resource go into the wrong things and results stay flat.

Why most sales consultancy does not change anything

There is a pattern to how consultancy fails. It is not complicated. Diagnosis without follow-through is just expensive advice.

Strategy is delivered, implementation is not

A consultant identifies the problems, produces a report, and hands it over. The recommendations are reasonable. Nobody inside the business has the time, framework, or expertise to act on them properly. Six months later, nothing has moved.

Sales behaviour does not change without structured support

Telling a sales team what to do differently and equipping them to do it consistently are two different things. Without training, coaching, and reinforcement built into the consultancy process, the behaviours stay the same.

Generic frameworks do not account for your specific context

Off-the-shelf methodologies have their place. Applied without adjustment to your sales cycle, your buyer types, and your team's actual capability gaps, they rarely produce a meaningful commercial result.

Good sales consultancy starts with clarity about what is actually happening, followed by structured support to change it. Not a report. Not a framework. A practical route to better results.

The Approach

How sales consultancy works here

Sales consultancy at Luke Daniel starts with understanding what is actually happening inside your team. Not what you suspect. What the data, behaviours, and conversations reveal.

From there, priorities are identified and a clear recommendation is provided. Not a generic audit. A specific picture of where the commercial gaps are and what kind of support will address them.

Where ongoing support is needed, that can include structured sales training, group or individual coaching, sales process development, or a combination of all three. The approach is shaped around what your team genuinely needs, not what a standard package includes.

This is b2b sales consulting that leads to practical implementation, not just a clearer version of the problem.

Diagnostic first

Understanding the real gaps before recommending anything. What is working, what is not, and where the biggest commercial levers are.

Clear priorities, not a long list

A specific recommendation focused on what will actually move results, rather than a comprehensive framework that nobody has capacity to implement.

Implementation, not just advice

Support can include training, coaching, process development, or structured follow-through. The consultancy does not end at the recommendation.

Built around your business

Every engagement is shaped around your sales environment, your team structure, and the commercial outcomes that matter most to you.

What sales consultancy can help with

If any of the following are recognisable, this is the right starting point.

Low conversion despite high levels of sales activity

Weak qualification or inconsistent pipeline movement

Poor objection handling across the team

Managers without a structured approach to coaching their people

Lack of accountability between team members

Stalled commercial growth despite more resource and effort

Built on real commercial experience

The consultancy delivered is grounded in direct experience managing, restructuring, and growing sales teams in competitive UK markets.

Consultant background

£500k to £8.2m revenue growth at Elis

Before founding Luke Daniel Sales Training, Luke led a regional sales team at Elis, one of the UK's largest workplace services businesses. He grew team revenue from £500k to £8.2m in 18 months. That required restructuring the team, identifying individual performance gaps, building a consistent sales process, and coaching people to perform at a higher level under commercial pressure.

The consultancy delivered today is shaped by that experience, not by frameworks learned in a classroom.

Client outcome

66% revenue growth in 12 months

James Davenport-Corry at Nexus Industrial grew revenue from £244k to £406k. The support included the training programme, 1:1 coaching, and sales consultancy to identify and fix the structural gaps in his approach.

See full client results

Participant review

“Incredibly useful and thought-provoking session. Engaging, sensible, got people thinking and working.”

Richard Cook

Managing Director, Shirley Aquatics

Participant review

“One of the most valuable professional experiences I've had in years. Measurable improvements in confidence, approach, and results.”

David Robinson

Technical Sales Director, WLV Heating

What happens next

A typical engagement starts with a short conversation, followed by a clear recommendation if support is needed.

A short 20 to 30 minute conversation to understand your team and situation
If it is a fit, a clear recommendation is provided
You decide whether to move forward
No obligation, no pressure

Enquire about sales consultancy

Tell us about your team and what you are trying to improve. No obligation. A typical engagement starts with a short conversation. If it is the right fit, a clear recommendation follows.

Understand which route is right for you

Different support options serve different situations. Here is a clear guide.

Focused skill development

A specific skill area such as negotiation, objection handling, or B2B selling covered in a structured live session.

View Live Courses

Long-term individual development

A 12-month structured programme combining live training, 1:1 coaching, and ongoing development for individuals.

View the Programme

Team-level training

Sales training designed and delivered specifically for your team, built around your process and commercial context.

View Bespoke Training

Identify and fix performance gaps

Practical sales consultancy to diagnose what is getting in the way and put structured support in place to address it.