Find the sales bottleneck costing you control.
A structured diagnostic for business owners who want to identify where sales are leaking, what to fix first and how to build a more predictable sales process.
Sales should not feel random. The Sales Control Diagnostic reviews how your business creates, qualifies, converts and closes opportunities, then identifies the bottleneck creating the most uncertainty.
Currently complimentary for selected applicants applying for the next Programme Plus intake. Standard value: £350.
Sales feels stressful when you cannot see what is happening.
You might be getting enquiries, referrals and conversations, but still feel unsure where next month's sales will come from.
Deals may look promising, then stall. Quotes may go quiet. Follow-up may feel inconsistent. Good opportunities may disappear without a clear reason. Pipeline activity may be happening, but it may not be clear which activity is actually moving sales forward.
The issue is not always effort. Often, the issue is a lack of control over one specific part of the sales process.
Who the Sales Control Diagnostic is for
The Diagnostic is for owner-led businesses that have a proven offer, existing sales activity and a real desire to make sales more predictable. It is especially useful if several of these feel familiar:
This is for you if…
- Sales feel too unpredictable
- You are second-guessing next month's revenue
- Leads or referrals exist, but conversion is inconsistent
- Deals stall without a clear reason
- Quotes or proposals go quiet
- Follow-up is reactive rather than structured
- You are too involved in every sale
- You want to know whether the issue sits in Prospect, Assess, Convert or Execute
Signs your sales process may be costing you control
Read through the list below. If several of these feel familiar, control is probably being lost in one specific part of your sales process.
- You do not know where the next good opportunities are coming from
- You are unsure which leads are worth your time
- Discovery conversations do not always uncover the real buying reason
- Proposals are being sent, but not enough are converting
- Quotes go quiet and follow-up becomes reactive
- Your pipeline looks active, but the next steps are unclear
- Revenue depends too heavily on the business owner
- Sales activity is happening, but the process is hard to measure
The Diagnostic reviews your sales process across PACE
PACE is the framework used to identify where control is being lost.
P Prospect
How your business creates the right opportunities.
- Do you know where your next good opportunities are coming from?
- Is your prospecting, referral or networking activity consistent?
- Are you attracting the right type of buyer?
A Assess
How your business qualifies, discovers needs and understands buyer motivation.
- Do you know why a buyer would move forward?
- Are you qualifying properly before investing too much time?
- Are you uncovering the real commercial reason behind the enquiry?
C Convert
How your business presents value, proposals and solutions.
- Do your proposals clearly show why the buyer should act?
- Are you explaining value clearly enough before price becomes the focus?
- Are proposals connected to the buyer's real motivation?
E Execute
How your business follows up, handles objections, controls next steps and closes.
- Do you control the next step after interest is created?
- Are follow-ups structured rather than reactive?
- Do deals move forward with clear actions and ownership?
What the Diagnostic identifies
The Diagnostic is designed to make the first priority visible. It identifies:
- Your biggest Sales Control Bottleneck
- Where revenue may be leaking
- Your PACE strengths and weaknesses
- The first measurable sales control KPI to improve
- The recommended first 90-day focus
- Whether Membership, Programme Plus, Growth Partner or no offer is the right next step
The goal is not to fix everything at once. The goal is to identify the bottleneck creating the most uncertainty and decide what should be improved first.
You receive a personalised Sales Control Audit Report
After the Diagnostic, you receive a Sales Control Audit Report that summarises what has been identified and what should happen next. The report gives you a clearer view of:
- Where control is currently strongest
- Where control is currently weakest
- Which PACE area is creating the biggest bottleneck
- Which revenue leakage indicators are visible
- Which KPI should be improved first
- What the first 90-day focus should be
- Which support route is most appropriate
The report should feel practical, specific and commercially useful. It is not a generic sales brochure.
Why this is not a free call
The Sales Control Diagnostic is not a casual chat or general advice call. It is a structured commercial assessment designed to understand how your sales process currently works, where control is being lost and what should be improved first.
The Diagnostic has a standard value of £350 and is currently complimentary for selected applicants applying for the next Programme Plus intake.
This keeps the process focused on business owners who are serious about improving sales control, not just collecting free advice.
What happens after you apply
A clear, structured process from application to recommendation.
Apply for the Diagnostic
You complete a short application so Luke can understand your business, sales process and current challenges.
Suitability review
Luke reviews whether the Diagnostic is likely to be useful for your situation.
Sales Control Diagnostic
Your sales process is reviewed across Prospect, Assess, Convert and Execute.
Sales Control Audit Report
You receive a personalised report showing the bottleneck, leakage indicators, first KPI and recommended 90-day focus.
Recommended next step
If there is a fit, Luke may recommend Sales Growth Programme Plus or Sales Growth Partner. If there is not a fit, you will receive honest direction instead.
Who should not apply
The Diagnostic works best when there is a genuine fit. It is not the right step if any of the following apply to your situation.
The Diagnostic is not suitable if…
- You have no proven offer
- You have no current sales activity
- You want Luke to do all selling for you
- You want guaranteed leads, guaranteed sales or guaranteed ROI
- You want a casual advice chat
- You are unwilling to share enough detail for the Diagnostic to be useful
- You are not responsible for sales or commercial decisions
Where the Diagnostic can lead
If the Diagnostic shows that you need structured implementation, the recommended route may be Sales Growth Programme Plus.
Programme Plus is designed to help business owners identify the bottleneck costing them the most control, improve one measurable sales metric and install a repeatable process around that area in the first 90 days.
The Diagnostic comes first so the recommendation is based on what your business actually needs, not a generic assumption.
View the Sales Growth ProgrammeApply for a Sales Control Diagnostic
Choose a time for your Sales Control Diagnostic. This is a structured diagnostic for business owners who want to identify where their sales process is costing them the most control.
The Diagnostic is currently complimentary for selected applicants applying for the next Programme Plus intake. Standard value: £350.