Question 1

Is this course designed specifically for B2B sales environments?

Accepted Answer

Yes. This course focuses on the challenges specific to business-to-business selling, including longer sales cycles, multiple stakeholders, and value-led conversations. It is not designed for consumer or transactional sales.

Question 2

Will this course help me handle multiple decision-makers?

Accepted Answer

Yes. A core part of the session covers how to navigate multi-stakeholder environments, understand different buying influences, and build alignment across decision-making groups.

Question 3

Can I attend this course alongside the Sales Training Programme?

Accepted Answer

Yes. Programme members have access to all live courses as part of their membership. This course complements the programme by providing focused B2B skills development in a live setting.

Question 4

Who is this live course for?

Accepted Answer

This live course is designed for business owners, sales professionals, and sales leaders who want to improve how they approach real sales conversations. It's suitable for people who are actively involved in selling and want practical guidance they can apply immediately.

Question 5

What will I be able to do after the session?

Accepted Answer

After the session, you'll leave with clearer thinking around your sales approach and practical ideas you can apply straight away. You'll also have the opportunity to speak directly with Luke, ask questions specific to your situation, and understand what further training or support might be appropriate for you or your business.

Question 6

What will be covered during the course?

Accepted Answer

The session focuses on practical sales skills relevant to the topic of the course. This includes clear frameworks, examples, and guided discussion designed to help you approach sales conversations more confidently and consistently. All content is grounded in real-world selling rather than theory.

Question 7

Is this course delivered in person or online?

Accepted Answer

This course is delivered in person.

Question 8

Where is the course held and what time does it run?

Accepted Answer

The course takes place at Studley Castle. Full timings and arrival details will be confirmed by email after booking.

Question 9

Do I need prior sales experience?

Accepted Answer

No. The course is suitable for both experienced sales professionals and those earlier in their sales journey, including business owners who sell as part of their role. Content is structured so that attendees can engage at their own level and take value from the session.

Question 10

What should I bring or prepare?

Accepted Answer

You don't need to prepare anything in advance. We recommend bringing a pen and a notepad so you can capture ideas and notes that are relevant to your own situation.

Question 11

What happens after I book?

Accepted Answer

Once you've booked your place, we'll be in touch by email to confirm the details of the course and what to expect on the day.

B2B sales training designed for complex selling environments.

Course details

What's included

Why B2B sales feels harder than it should

The cost of misaligned stakeholders and value

Training built for real B2B environments

B2B-specific frameworks

Stakeholder dynamics

Real B2B scenarios

Results from teams who developed this skill

Course format and logistics

Want deeper, long-term improvement?

Who this course is designed for

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Frequently Asked Questions

Built for application, not theory

Is this the right sales skill to address first?

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