Discover how your emotional state, beliefs and the story you tell yourself could be influencing your sales, your decisions and ultimately the growth of your business.
On 7 October, I am bringing together 50 business owners for a live, practical workshop exploring one of the most overlooked areas of business growth.
Your psychology.
The beliefs and fears you bring into a decision.
The emotional state that shapes what you actually do next.
This is not a networking event with a motivational talk attached. Come ready to think, participate and work on your business.
What really shapes execution
Your CRM can be sound.
Your marketing and sales process can be well designed.
The right opportunity sitting directly in front of you.
But if you walk into that opportunity feeling fearful, desperate, doubtful or uncertain, you will not execute the strategy in the same way.
Fear of rejection before making an important call.
Self doubt before a big sales meeting.
Knowing you need to follow up, but avoiding it.
A difficult month changing the way you think about the whole business.
Worrying about failure so much that you play safe.
Knowing exactly what you should do, but somehow not doing it.
Even wondering what happens if the business actually does grow.
The story you tell yourself changes how you feel and what you are willing to do.
That is where business results start to move or stall.
Wednesday 7 October 2026.
The central framework
The strategy matters.
But there is something happening before the strategy.
What emotional state are you bringing into your business?
Fear creates one set of behaviours.
Certainty creates another.
Enthusiasm creates another.
We will explore how your emotional state influences your communication, confidence, decision making and sales performance, and how you can take greater control of it.
What are you telling yourself about your business?
“People aren't buying.”
“The economy is terrible.”
“I'm not good at sales.”
“I don't want to be pushy.”
“This won't work for somebody like me.”
A belief can quickly become a story.
And that story can begin controlling your behaviour without you even noticing it.
Strategy absolutely matters.
But a brilliant strategy executed hesitantly produces very different results from the same strategy executed with belief, energy and commitment.
The workshop will explore what happens when you get all three working together.
State.
Story.
Strategy.
Inside the room
We're going to do some proper work.
During approximately 90 minutes of live training, we will explore:
Why two business owners can face exactly the same circumstances and respond completely differently.
A practical framework for recognising when your emotional state is influencing your thinking, your actions and ultimately your results.
Why rejection can feel so significant in sales, and what happens when avoiding a “no” becomes more important than pursuing an opportunity.
How fear of getting something wrong can quietly cause business owners to hesitate, play safe or stop taking the actions they already know matter.
What happens when growth itself starts to feel uncomfortable because it brings responsibility, visibility, pressure or change.
In the room
Luke intends to coach a business owner live in the room on a genuine challenge.
The room will see the questions, the beliefs beneath the challenge and how changing the way somebody thinks about a situation can change what they see as possible.
Bring everything back to real sales conversations.
You won't leave with a thick workbook destined for a drawer.
The objective is different.
Leave thinking differently about at least one thing that matters.
Wednesday 7 October. Birmingham Dogs Home.
Luke Daniel, Sales Trainer and Business Owner
A personal perspective
Earlier this year, I found myself unexpectedly back inside my own business full time.
For a period, uncertainty about what came next created fear.
And I noticed something.
The strategy hadn't necessarily changed.
I had.
When I operated from fear, I approached opportunities differently.
I thought differently.
I communicated differently.
I sold differently.
But when the internal conversation changed, something else changed with it.
The business stopped becoming something that simply needed to work.
I became determined to find a way to make it work.
My energy changed.
My conversations changed.
The opportunities I pursued changed.
And the results started changing.
Your prospect doesn't just experience your sales process.
They experience you.
That experience reinforced something I have seen repeatedly throughout my sales career.
Understanding and managing your own psychology can become one of the most valuable skills you develop as a business owner.
Real commercial outcomes
These client outcomes came from broader training, coaching and consultancy work. They show what can happen when better thinking is matched by consistent action.
Case study 01
Sales revenue grew from £244,000 to £406,000 within 12 months.
Support included the programme, one to one coaching and sales consultancy.
This was a client result achieved during the period of working together.
£162,000 increase in 12 months
Case study 02
Owner, Let's Kollab
Shaquilla joined the programme believing she was “not a salesy person” and struggling to convert higher value opportunities.
Within eight weeks, after changing the way she approached her sales conversations, she secured a £1,190 per month retainer client.
That is more than £14,000 in annual contract value from one client.
She has continued to build on that progress since.
“It has transformed the way I run the sales side of my business.”
A different way to value the room
Imagine one idea from this workshop causes you to:
Make the sales call you've been avoiding.
Follow up with the opportunity you assumed was dead.
Walk into an important meeting feeling completely different.
Increase your prices.
Stop apologising when talking about money.
Prospect consistently.
Have the difficult conversation.
Commit properly to growing the business.
Win one additional customer.
What would that be worth?
Your investment to attend on 7 October:
£0
Completely free.
My objective is to deliver the type of session I would be comfortable charging four figures for.
I want you leaving thinking:
“I cannot believe that was free.”
50 places. Once they're gone, registration closes.
The venue matters too
We're hosting the event at Birmingham Dogs Home.
That choice was deliberate.
I wanted this event to do more than bring business owners together.
Birmingham Dogs Home does incredibly important work caring for dogs that need somewhere safe to go, and hosting the workshop there gives us an opportunity to support and shine a light on the charity at the same time.
Learn something valuable.
Meet good people.
Support a brilliant local organisation.
Not a bad way to spend a morning.
A fixed room capacity
The last time I ran a free event like this, in May 2025, 60 people booked.
This time the venue has a hard capacity.
We cannot release more than 50 places.
If you're planning to come, please don't leave your registration until later.
Once all 50 places have been reserved, booking closes.
There is no charge to attend.
Please only reserve a place if you genuinely intend to join us. Every booking takes one of only 50 available seats.
A useful room starts with the right people
You own or run a business.
You are responsible for generating sales or winning customers.
You know the business has more potential than it is currently realising.
You sometimes find your own confidence, fear or thinking affecting what you do.
You're ambitious.
You're coachable.
You're willing to challenge yourself.
You want practical ideas you can actually use.
You do not need to be naturally confident.
You do not need to love sales.
You do not need to have everything figured out.
You just need to be willing to work on it.
Your place in the room
Reserve your place
All fields are required unless marked optional.