Strategic planning frameworks
Account and deal planning structures
Live course
Strategic sales training for complex deal planning.
This live strategic sales training course helps senior sales professionals and leaders plan, prioritise, and progress complex sales opportunities with greater clarity and control.
What you'll walk away with
Deal planning
Prioritisation
Sales cycle control
Key facts
Course details
Next date
Friday 18 December 2026
Time
13:00–16:00
Half-day live session
Location
Studley Castle Hotel, Studley (Warwickshire)
Full joining details provided after booking.
What's included
- Live, in-person training led by Luke Daniel
- Strategic planning frameworks
- Opportunity prioritisation methods
- Complex sales scenarios and discussion
- Small group, focused training
- Confirmation and joining details by email after booking
The challenge
Why complex deals stall or drift
As deals become larger and more complex, tactical selling alone is not enough.
Without clear strategy, opportunities drift, resources are misallocated, and momentum is lost.
Strategic sales training focuses on improving decision-making, prioritisation, and long-term opportunity planning.
What you'll achieve
The impact of poor prioritisation
After attending this course, participants typically:
The emphasis is on strategic thinking that supports sustainable growth.
- Plan complex deals with greater clarity
- Prioritise opportunities more effectively
- Align sales activity to long-term objectives
- Improve control across extended sales cycles
How the course works
Building clearer sales strategy
This is a live, in-person training session designed for senior sellers and leaders.
Opportunity prioritisation
Methods for focusing resources
Complex sales scenarios
Discussion relevant to your pipeline
Participants work on situations relevant to their own pipelines.
Ready to improve your strategic planning?
Book your placeProof
Results from teams who developed this skill
100+
Professionals Trained
96%+
Measurable Improvement
100%
Would Recommend
Testimonial
Game-changing for personal development and business growth. Practical, easy-to-execute methods that actually work in real-world situations.
Jake Harrison
Owner, Signed Ltd
Measurable outcome
66% revenue growth in 12 months
Nexus Industrial grew sales revenue from £244k to £406k through a structured, strategic approach to selling.
See more client resultsVenue & logistics
Course structure and delivery
Full joining details provided after booking.
Long-term option
Want deeper, long-term improvement?
This course provides focused development in strategic sales thinking.
For ongoing reinforcement, accountability, and long-term capability building, the Sales Training Programme offers a structured alternative.
Need this training for your team? Explore bespoke sales training.
Live course benefits
- Small group, focused strategic training
- Intensive live session format
- Practical strategic planning exercises
Who it's for
Who this training is designed for
This is for you if…
- Senior sales professionals
- Sales leaders and managers
- Individuals managing complex or high-value opportunities
This is not for you if…
- Entry-level sales roles
- Short-term or purely tactical selling approaches
Explore this skill in depth on the B2B Sales Skills page.
Related reading on strategic B2B selling
Three short guides on managing complex deals — useful before or after the live course.
FAQs
Frequently Asked Questions
Why this course works
Built for application, not theory
Live discussion
Open dialogue, not lectures.
Practical frameworks
Structures you can use the next day.
Real sales scenarios
Drawn from how UK businesses actually sell.
Small-group application
Time to apply the thinking to your own context.
Not sure whether this is the right course? Start with a Sales System Audit.
Book a Sales System AuditNext step
Book your place
If you want greater clarity and control when planning and winning complex deals, the next step is to book your place.