Sales management training built for real-world performance.

This live sales management training course helps sales managers improve structure, accountability, and coaching without relying on micromanagement or pressure.

Course Details

Next date

Friday 23 October 2026

Time

13:00–16:00

Location

Studley Castle Hotel, Studley (Warwickshire)

Full joining details provided after booking.

Sales management training course in the UK led by Luke Daniel
Sales managers taking part in a leadership development workshop

Why managing sales performance feels difficult

Many sales managers are promoted from selling roles with little practical management training.

They are expected to drive performance, maintain standards, and coach individuals while managing competing priorities.

Sales management training focuses on providing clear structure and practical tools to manage sales performance consistently.

The cost of unclear standards and accountability

After attending this course, participants typically:

  • Create clearer standards and expectations
  • Improve accountability without micromanagement
  • Coach salespeople more effectively
  • Manage performance with confidence and consistency

The emphasis is on practical management behaviours that support results.

What You'll Achieve

  • Clear standardsCreate clearer standards and expectations
  • AccountabilityImprove accountability without micromanagement
  • Effective coachingCoach salespeople more effectively
  • Performance managementManage performance with confidence and consistency

Practical skills for managing sales teams

This is a live, in-person training session focused on sales management in practice.

Practical management frameworks

Clear structures for consistent performance

Coaching approaches

Techniques for developing sales teams

Real management challenges

Discussion of scenarios you recognise

Participants work through scenarios they recognise from their own teams.

Ready to improve your team management?

Book your place

Results from teams who developed this skill

"One of the most valuable professional experiences I've had in years. Measurable improvements in confidence, approach, and results."

David Robinson, Technical Sales Director, WLV Heating

First office and support staff within 9 months

WLV Heating's sales performance improved enough to support the business moving into its first office and recruiting support staff.

See more client results

Session structure and logistics

Date

Friday 23 October 2026

Time

13:00–16:00

Location

Studley Castle Hotel, Studley (Warwickshire)

Full joining details provided after booking.

Studley Castle Hotel in Warwickshire, venue for Luke Daniel Sales Training courses

Want deeper, long-term improvement?

This course provides focused improvement in sales management skills.

For ongoing development, reinforcement, and accountability across the year, the Sales Training Programme offers a structured long-term option.

Live Course Benefits

  • Small group, focused management training
  • Intensive live session format
  • Practical management exercises

Who this training is designed for

This course is for:

  • • Sales managers and team leaders
  • • Individuals responsible for sales performance and process

This course is not for:

  • • Theory-heavy management training
  • • Pressure-based or micromanagement approaches

Explore this skill in depth on the Sales Leadership Skills page.

Frequently Asked Questions

Book your place

If you want more structure, confidence, and consistency in managing sales performance, the next step is to book your place.