Practical management frameworks
Clear structures for consistent performance
Live course
Sales management training built for real-world performance.
This live sales management training course helps sales managers improve structure, accountability, and coaching without relying on micromanagement or pressure.
What you'll walk away with
Clear standards
Accountability
Effective coaching
Key facts
Course details
Next date
Friday 23 October 2026
Time
13:00–16:00
Half-day live session
Location
Studley Castle Hotel, Studley (Warwickshire)
Full joining details provided after booking.
What's included
- Live, in-person training led by Luke Daniel
- Practical sales management frameworks
- Coaching approaches for developing sales teams
- Real management challenges and scenarios
- Small group, focused training
- Confirmation and joining details by email after booking
The challenge
Why managing sales performance feels difficult
Many sales managers are promoted from selling roles with little practical management training, often inheriting teams that need stronger negotiation skills and clearer process.
They are expected to drive performance, maintain standards, and coach individuals while managing competing priorities, including how the team handles price objections in live deals.
Sales management training focuses on providing clear structure and practical tools to manage sales performance consistently, supported by a wider sales training programme when needed.
What you'll achieve
The cost of unclear standards and accountability
After attending this course, participants typically:
- Create clearer standards and expectations
- Improve accountability without micromanagement
- Coach salespeople more effectively
- Manage performance with confidence and consistency
The emphasis is on practical management behaviours that support results, including how to coach reps through difficult objections.
How the course works
Practical skills for managing sales teams
This is a live, in-person training session focused on sales management in practice.
Coaching approaches
Techniques for developing sales teams
Real management challenges
Discussion of scenarios you recognise
Participants work through scenarios they recognise from their own teams.
Ready to improve your team management?
Book your placeProof
Results from teams who developed this skill
100+
Professionals Trained
96%+
Measurable Improvement
100%
Would Recommend
Testimonial
One of the most valuable professional experiences I've had in years. Measurable improvements in confidence, approach, and results.
David Robinson
Technical Sales Director, WLV Heating
Measurable outcome
First office and support staff within 9 months
WLV Heating's sales performance improved enough to support the business moving into its first office and recruiting support staff.
See more client resultsVenue & logistics
Session structure and logistics
Full joining details provided after booking.
Long-term option
Want deeper, long-term improvement?
This course provides focused improvement in sales management skills.
For ongoing development, reinforcement, and accountability across the year, the Sales Training Programme offers a structured long-term option.
Need this training for your team? Explore bespoke sales training.
Live course benefits
- Small group, focused management training
- Intensive live session format
- Practical management exercises
Who it's for
Who this training is designed for
This is for you if…
- Sales managers and team leaders
- Individuals responsible for sales performance and process
This is not for you if…
- Theory-heavy management training
- Pressure-based or micromanagement approaches
Explore this skill in depth on the Sales Leadership Skills page.
Related reading for sales leaders
Three Sales Skills Hub articles on the topics covered in our live management training.
FAQs
Frequently Asked Questions
Why this course works
Built for application, not theory
Live discussion
Open dialogue, not lectures.
Practical frameworks
Structures you can use the next day.
Real sales scenarios
Drawn from how UK businesses actually sell.
Small-group application
Time to apply the thinking to your own context.
Not sure whether this is the right course? Start with a Sales System Audit.
Book a Sales System AuditNext step
Book your place
If you want more structure, confidence, and consistency in managing sales performance, the next step is to book your place.