Sales consultancy for businesses that need to fix the sales system.
Most underperformance is not a people problem. It is a sales system problem: weak pipeline visibility, inconsistent follow-up, low conversion, and an accountability rhythm that is not set up to deliver predictable revenue.
This consultancy diagnoses where the system is breaking down, then helps you fix it: practically, structurally, and with implementation support, not just advice.
Prefer to see proof first? View client results.
Built on commercial track record
100+
Professionals Supported
96%+
Measurable Improvement
£20m+
Revenue Influenced
100%
Would Recommend
Trusted by sales teams across the UK
- Rentokil Initial
- Lyreco
- Elis
- Not Just Travel
- SumUp
- Trophies2U
Sales System Diagnosis
Four pillars where sales systems break down
A consistent sales system rests on four pillars. When one fails, the commercial result drifts. Diagnosis identifies which pillar is the real constraint.
Pipeline
Visibility of where every opportunity sits, what stage it is in, and how reliably it moves. Without this, forecasting is guesswork and capacity planning suffers.
Conversion
The proportion of conversations that progress, qualify, and close. Conversion problems usually live inside the conversation, not the activity numbers.
Follow-up
What happens between meetings. Inconsistent follow-up is one of the largest silent revenue leaks in UK SME sales teams.
Accountability
The management rhythm that turns plans into delivered numbers: clear standards, weekly cadence, and honest review of what is and is not working.
What it helps fix
The structural problems sales consultancy addresses
If any of these are recognisable, the issue is usually structural, not motivational. A sharper sales system tends to fix more of them at once than a single training intervention.
Unclear sales process
No shared definition of what a good sales conversation, qualified opportunity, or closed deal looks like. Each salesperson runs their own playbook.
Weak pipeline visibility
Numbers exist in spreadsheets and CRM, but the team cannot tell with confidence which opportunities will close, which are stuck, and why.
Inconsistent follow-up
Promising conversations go cold because there is no reliable cadence between meetings. Pipeline value is lost to silence rather than competition.
Low conversion
Activity is high, but a small proportion of meetings convert into opportunities and a small proportion of opportunities close. The gap is usually in qualification and questioning.
Sales accountability gaps
Targets are set but rarely revisited week to week. Underperformance is noticed at quarter end rather than addressed when there is still time to recover it.
Sales management gaps
Managers are firefighting deals instead of developing people. Coaching is reactive when it happens at all, and the team is not improving at the rate the business needs.
The Differentiator
Why most sales consultancy does not change anything
There is a pattern to how consultancy fails. It is not complicated. Diagnosis without follow-through is just expensive advice.
Strategy is delivered, implementation is not
A consultant identifies the problems, produces a report, and hands it over. The recommendations are reasonable. Nobody inside the business has the time, framework, or expertise to act on them properly. Six months later, nothing has moved.
Sales behaviour does not change without structured support
Telling a sales team what to do differently and equipping them to do it consistently are two different things. Without training, coaching, and reinforcement built into the consultancy process, the behaviours stay the same.
Generic frameworks do not account for your specific context
Off-the-shelf methodologies have their place. Applied without adjustment to your sales cycle, your buyer types, and your team's actual capability gaps, they rarely produce a meaningful commercial result.
Good sales consultancy starts with clarity about what is actually happening, followed by structured support to change it. Not a report. Not a framework. A practical route to better results.
Method
How Luke works with you
A clear, implementation-led sequence from diagnosing the issue to reviewing the commercial result.
Diagnose the issue
Honest review of pipeline, conversion, follow-up, and accountability. Where exactly is the system breaking down, and against which commercial target.
Prioritise the gaps
A short, ranked list of the gaps that matter most to revenue. Focus replaces the long, generic improvement plan that nobody implements.
Build the sales system
Practical structure: process, qualification standards, follow-up cadence, pipeline reviews, and the management rhythm that holds it all together.
Coach implementation
Working alongside the team and managers as the new system is applied to live deals, not after a delay or in a classroom.
Review progress
Measured against real commercial metrics on an agreed cadence. What is working stays, what is not gets adjusted.
Sales consultancy delivered alongside the team, not from a slide deck.
Choose your route
Consultancy vs the other routes
Different problems need different interventions. Here is how each route compares.
You are here
Sales Consultancy
Right when the issue is the wider sales system: process, pipeline visibility, follow-up, accountability, or sales management rhythm.
Sales Training Programme
Right when individuals need structured 12-month development with training, coaching, and accountability built in.
View the ProgrammeBespoke Sales Training
Right when a team needs tailored skills delivery built around its specific process, products, and commercial context.
Explore Bespoke TrainingSales Coaching for Teams
Right when the skill is broadly there but consistency, behaviour change, and ongoing application need direct coaching support.
Explore Team CoachingSales Performance Training
Right when performance is inconsistent and a structured training approach is needed to lift conversion and confidence at key stages.
Explore Performance TrainingLive Courses
Right when one specific skill area, such as objection handling or negotiation, needs focused development in a single session.
View Live CoursesRecent work
Built on real commercial experience
The consultancy delivered is grounded in direct experience managing, restructuring, and growing sales teams in competitive UK markets.
£500k to £8.2m
Revenue growth Luke delivered leading a regional team at Elis in 18 months. The consultancy methodology today is shaped by what worked in practice at that scale, not by frameworks learned in a classroom.
66% revenue growth in 12 months
The Managing Director of a UK industrial supplier grew revenue from £244k to £406k after combining the training programme, 1:1 coaching, and sales consultancy to fix the structural gaps in the approach.
See full client resultsSharper pipeline and follow-up rhythm in a growing B2B distributor
Diagnosis identified inconsistent follow-up and weak pipeline visibility as the real revenue leak. A clearer process, qualification standard, and weekly sales rhythm gave leadership a reliable forecast and recovered stalled opportunities.
“Incredibly useful and thought-provoking session. Engaging, sensible, got people thinking and working.”
Managing Director
UK SME retail business
“One of the most valuable professional experiences I've had in years. Measurable improvements in confidence, approach, and results.”
Technical Sales Director
UK heating distributor
Why audit first
Why start with a Sales System Audit
The audit is the first step before any consultancy scope is agreed. It is not a sales pitch. It is a structured 45-minute conversation that identifies where the sales system is genuinely losing deals.
Recommending training when the real issue is process, follow-up, or accountability rarely produces a meaningful commercial result. The audit prevents that.
Understand where deals are being lost
An honest, structured look at the current sales system across pipeline, conversion, follow-up, and accountability.
Identify the right intervention
Pinpoint whether the issue is best solved by consultancy, training, coaching, a combination, or a sharper management rhythm.
Avoid recommending training when process is the real issue
Most underperformance is structural. The audit makes sure the prescription matches the diagnosis, so investment goes to the right place.
FAQ
Common questions about sales consultancy
What does sales consultancy involve?
It starts by identifying where the sales system is breaking down, then focuses on practical changes to pipeline, conversion, follow-up and accountability.
How is sales consultancy different from sales training?
Sales training develops skills. Sales consultancy looks at the wider sales system, including process, management rhythm, follow-up and how sales activity turns into revenue.
Why start with a Sales System Audit?
The audit helps identify where deals are being lost before any consultancy, training or coaching is recommended.
Do you work with small and medium-sized businesses?
Yes. The consultancy is designed for UK SMEs and sales teams that need practical support to improve sales structure and performance.
Next step
Start with a Sales System Audit
A structured 45-minute conversation to understand where the sales system is losing deals, before any consultancy or training is recommended. No obligation, no automated follow-up.
What happens next
- A 45-minute Sales System Audit booked through Calendly
- An honest diagnosis of the current sales system
- A clear recommendation on the right next step
- A written enquiry option below if you prefer to send details first
Prefer to send details first?
Enquire about sales consultancy
Tell us about your team and what you are trying to improve. The Sales System Audit is the recommended first step, but a written enquiry is welcome if that suits better.