With so many sales training programmes and courses out there, how do you pick the one that will truly benefit your business? As a UK business owner, you want training that's practical, relevant to your industry, and delivers a real return on investment. The right programme can transform your sales results, but the wrong one could be a waste of time and money. Here are some key considerations to ensure you make the best choice for your needs.
Identify Your Goals and Skill Gaps
Start by clarifying what you want to achieve. Do you need to sharpen basic sales techniques (like cold calling or closing), or are you looking for advanced strategic sales planning? Perhaps you want to improve confidence in pitching. Make a list of specific skills or outcomes you're aiming for.
Decide on the Format
Sales training comes in various formats. In the UK you'll find everything from one-day public workshops in London, to online self-paced courses, to personalised one-to-one coaching sessions. Each format has pros and cons.
Check the Provider's Credentials and Track Record
Not all training providers are equal. Research the people or company behind the programme. Look for experience, credentials, and success stories.
Review the Curriculum and Approach
Get details on what topics are covered and how the training is delivered. Does the curriculum align with the goals you set in step 1?
Consider Time and Schedule
Practical matters like timing can be make-or-break. Check the training schedule and duration. Is it an intensive week-long course, or spread over several evenings?
Evaluate Cost vs. Value
Prices for sales training in the UK vary widely. You'll find free webinars, £99 online courses, and comprehensive programmes costing thousands. Don't just look at the price tag – consider the value.
Look for a Personal Connection
Finally, see if you can talk to the trainer or attend a taster session/webinar before committing. It's important that their style resonates with you and your team.