Clear, practical sales training for UK businesses.

Luke Daniel Sales Training helps sales teams, leaders and business owners improve results through structured programmes and live training.

Not sure which route fits you best? Choose based on what you need right now.

Best for ongoing support, accountability, and consistent improvement.
Best for focused skill-building in a single practical session.

See the difference between the Programme and Live Courses

Luke Daniel delivering a live sales training session to UK business owners.

Why sales performance can stall even with a good team

Many sales teams struggle not because of effort, but because of unclear structure, inconsistent skills, and poor follow-up.

Sales training is often either too theoretical or too generic, leaving teams motivated for a short time but unchanged in practice.

Businesses need sales training that fits real-world selling environments and produces measurable improvement.

If this feels familiar, the next section shows the outcomes a practical sales training approach is designed to create.

Luke Daniel delivering a sales training session to a group of UK business owners.

What changes when sales training becomes consistent

Typical outcomes:

  • •More confident sales conversations
  • •Clearer sales processes
  • •Improved conversion and follow-up
  • •Better accountability across teams

Training is designed to be practical, structured and directly applicable.

If you want help applying these outcomes in practice, explore the Sales Training Programme or see the upcoming Live Courses.

There are two clear ways to work with Luke Daniel Sales Training:

If you want ongoing development and accountability, start with the Programme. If you need to improve one specific skill quickly, start with a Live Course.

Ongoing Sales Training Programme

A structured programme designed for ongoing skill development, accountability and implementation over time.

Who it's for: business owners, sales leaders, and small teams who want consistent improvement.

Live Sales Training Courses

Focused, instructor-led training sessions covering specific sales skills, delivered live.

Who it's for: individuals or teams who want focused training on one skill in a single session.

Real sales training experience you can trust

Luke Daniel has worked with sales teams across a range of industries, from fast-growing SMEs to established national organisations.

Experience includes:

  • •Leading and developing B2B sales teams in competitive markets
  • •Coaching sales professionals at different experience levels
  • •Delivering structured training aligned to real sales environments

Further detail is available on the About page.

Logos of organisations Luke Daniel has delivered sales training for.
  • Rentokil Initial
  • Lyreco
  • Elis
  • Not Just Travel
  • SumUp
  • Trophies2U

Questions people ask before choosing training

When this approach is a strong fit:

  • ✓Sales reps and consultants
  • ✓Sales managers and leaders
  • ✓Business owners involved in selling

This approach may not be right if:

  • —You're looking for motivational content rather than practical skills
  • —Your business isn't ready to implement structured sales processes
Luke inviting UK business owners to take the next step with sales training.

Ready to take the next step?

Choose the option that fits your role and timeline.